ARTEFACT®
2023
Artefact 3000 Studio
In a strategy aimed at boosting recruitment and exploring new business opportunities, Artefact Group's digital production studio embarked on an ambitious initiative. In a competitive and ever-evolving market, the studio sought to position itself not only as a leader in digital production but also as a top employer for creative and technological talents. The goal was twofold: to attract the best professionals in the field and to expand its client portfolio by showcasing its unique capabilities and expertise in digital production.
The primary challenge lay in harmonizing three distinct identities into one cohesive brand representation. This included the data-driven consulting prowess of Artefact Group, the creative advertising flair of Artefact 3000, and the specialized project capabilities of the studio. The landing page needed to encapsulate the unique expertise of a talented group within this diverse ecosystem. It was crucial to convey a unified message that resonated with the distinctiveness of each entity while illustrating their collaborative synergy and collective strength in digital innovation.
To address this multifaceted challenge, we crafted a creative and technically sophisticated solution. We started with a gradient reminiscent of a heatmap to reflect our data-centric approach, incorporating the group's signature colors - cyan, magenta, blue, and green. To highlight individual profiles, we creatively utilized the typography from Artefact 3000's logo to design a unique emoji that symbolized the diverse talents within the studio. Bringing the entire concept to life, we employed WebGL for dynamic 3D interactions.
* Awwwards Honorable Mention
** CSS Design Awards SOTD
Development by Studio 9P
